Jamie Walker, CEO and co-founder
Jamie Walker is the CEO and co-founder of SweatGuru where she leads business development
and marketing for the San Francisco-based start-up that will launch in summer of 2013. Jamie
and co-founder, Alyse Mason-Brill, bring more than 15 years of combined technology, marketing,
and entrepreneurial experience to SweatGuru, their second joint venture.
Prior to SweatGuru, Jamie and Alyse have owned and operated Fit Approach, a wildly popular
San Francisco boot camp, blog, and online community whose “Sweat Pink” motto has inspired
more than 5,000 global members and 20,000 monthly visitors to lead healthy lifestyles. Before
she was bit by the start-up bug, Jamie spent seven years in Silicon Valley working in high-tech
corporate communications with enterprise software and consumer technology companies such as
Salesforce.com, Workforce Software, Jigsaw, Blinx and others.
A NASM and Yoga Alliance certified instructor, food-loving vegan and avid ultra marathoner,
Jamie’s passion for health extends into everything she does. She has been featured in Forbes
Woman, Trail Runner Nation, The San Francisco Chronicle, BlogTalk Radio and more. She is a
featured speaker and yoga leader at conferences such as BlogHer, FitBloggin, IDEA World, and
CaptialOne 360 Entrepreneurship classes. She is also an IDEA Fit Inspired Advisor. Jamie holds
a degree in Political Science from the University of California, Berkeley.
Alyse Mason-Brill, CPO and co-founder
Alyse Mason-Brill is CPO and co-founder of SweatGuru. Her background in wellness, technology
and writing have led to her role leading product and operational strategy for the San Franciscobased
start up. SweatGuru will launch in the summer of 2013. Alyse and co-founder Jamie
Walker bring more than 15 years of combined technology, marketing, and entrepreneurial
experience to SweatGuru, their second joint venture.
For the last four years Alyse and Jamie have owned and operated Fit Approach, a wildly popular
San Francisco boot camp, blog, and online health community. Here Alyse has led operations,
product, brand strategy and design, and has built a community of more than 5,000 active
members, 20,000 monthly visitors and 2,000 brand ambassadors who spread the “Sweat Pink”
Prior to SweatGuru and Fit Approach, Alyse found her calling in the health world when she
managed operations for HealthWorks, Kaiser Permanente’s workforce wellness offering. For
HealthWorks she developed new CRM systems, analytics tools, and drove marketing campaigns
to onboard some of Kaiser’s most notable corporate customers. Prior to Kaiser she taught writing
at the University of Chicago.
A dancer-turned-yogi, intrepid urban cyclist, and design fetishist, Alyse loves turning big ideas
into reality and geeking out on new technologies. She has been featured in The San Francisco
Chronicle, as a speaker at Fitbloggin’, IDEA World, CapitalOne 360 Entrepreneurship classes,
and California College of the Arts. She is an IDEA Fit Inspired Advisor. She holds an M.A. from
the University of Chicago and a B.A. with honors from the University of California, Berkeley.
Are you impressed yet? Holy heck, these ladies are so awesome! (I use that word a lot, sorry!)
So, I am guessing you are wondering what SweatGuru is, right?
SweatGuru is the first marketplace that brings people together around fitness classes and
experiences. By allowing anyone to organize, discover, book, and share fitness classes online,
SweatGuru takes the work out of working out.
The company also helps small and medium-size fitness businesses be more successful online.
By offering the first easy to use, affordable tools for tasks like online marketing, scheduling
classes, collecting payments, and staying in touch with clients, SweatGuru allows fitness
professionals to spend more of their time teaching, and less time behind a desk.
How do I use SweatGuru?
Using SweatGuru is simple! Visit SweatGuru and browse for classes nearby using the search
box, view classes recommended for you, or search by class type. You can also filter by price,
location, and type.
Your SweatGuru profile keeps track of all your fitness so you don’t have to!
• Discover new classes
• Sign up for classes online
• Create community groups (i.e. running clubs, walking groups, tennis leagues)
• Search and view profiles and classes of fitness professionals in your area
• Share classes with friends and invite them to join you
• Notifications when favorite classes are about to begin
• Favorite instructors, classes, and studios for quick class access
• Your whole fitness profile in one place (attendance, memberships, favorites)
How do fitness professionals use SweatGuru?
Fitness professionals can add their business to SweatGuru, and begin attracting new clients and
grow their business immediately.
Trainers, yoga instructors, and fitness studios can list their class schedules and services online
and gain access to a full suite of tools, including payment processing, online reservations,
customer management, and marketing analytics.
For fit pros
• List classes (free) and get discovered by new clients
• Build a profile for yourself and your business
• Easily move your business online: reservations, scheduling, and payments
• Social integration with Facebook and Twitter
• Affordable and easy-to-use, even for tech novices
• Web-based, accessible from any computer, tablet, or smart phone
• Unlimited support access
What will I use it for?
Use SweatGuru to keep track of all your fitness class activity in one place! Sign-up and book
classes at your favorite fitness studios or with your favorite instructors from one place.
You can also use SweatGuru to manage your fitness groups or clubs!
Who is SweatGuru for?
SweatGuru is for everyone who loves fitness! It’s for those exploring new fitness routines, curious
fitness travelers, and fitness junkies. It’s also for fitness professionals who need a place to grow
and manage their business online.
Do I need an account to use SweatGuru?
No, you can browse for classes on SweatGuru without an account. When you sign up for a class,
you can log in using your Facebook, Twitter, LinkedIn, or Google accounts and keep track of your
purchase history and upcoming classes.
Can I remain anonymous on SweatGuru?
Yes, you can remain as private as you’d like. We won’t share anything you don’t want to share.
What are SweatGuru Rewards?
SweatGuru gives you points for checking into classes, sharing your workouts, and more. You can
redeem rewards for fun prizes like healthy foods and fitness gear. Prizes are subject to change.
What are you waiting for? Stop reading, and go check out SweatGuru! Don't be discouraged if there aren't classes listed for your area! Share the website with your local gyms and instructors so that they can sign up!